When Studio Sein was entrusted with designing the personal branding for Her Highness Sayyida Meyyan Al Said, the objective was clear: develop a cohesive, royal visual identity that simultaneously reflects her artistic personality and the formality befitting her royal title. This branding would serve as a unified aesthetic across public appearances and function as a platform to highlight Her Highness’s art and photography. Balancing a modern approach with the royal expectations of an Omani governmental style was at the forefront of our creative process.

One of the first steps in establishing this visual identity was selecting a color palette that would feel both fresh and regal. Drawing inspiration from Her Highness’s photographs of landscapes and nature, we incorporated pastel purple and green hues. These accent colors provided a contemporary twist, yet the overall scheme remained monotone enough to preserve a sense of royalty and formality. The resulting palette strikes a balance between subdued opulence and a more artistic, modern feel.

Central to this branding project is the logo, crafted as an emblem influenced by Her Highness’s passion for floral motifs. We aimed to create something that exudes royal grace without overshadowing her artistic flair. The emblem features her initials nestled within a floral design, symbolizing both elegance and individuality. By choosing a floral direction, we paid homage to her love for nature and ensured the mark resonates with the broader visual story.