The name ‘Farsha,’ meaning a table spread or buffet enjoyed during family gatherings and celebrations, guided the narrative of the brand. At Studio Sein, we worked on building Farsha’s visual identity with a focus on storytelling, local heritage, and contemporary design. Our vision was to create a brand that feels welcoming, familiar, and vibrant. Just like sitting at a bustling Omani family table.
The foundation of Farsha’s visual language lies in the cultural significance of Omani hospitality. We drew inspiration from Omani doors, a long-standing symbol of warmth and generosity, where welcoming guests with food and drink is ingrained in local culture. Patterns from these traditional doors became an integral part of the brand identity, connecting the old with the new and embodying the experience Farsha delivers to its customers.
Color played a significant role in defining Farsha’s fresh, contemporary look. Inspired by the bright, vivid hues of spices and ingredients used in Omani cooking, the color palette lends the brand a youthful, energetic appeal while staying grounded in tradition. Since Farsha is a fast-food delivery service, these eye-catching colors also give the brand a strong presence on packaging, social media, and other touchpoints.
The patterns became a hallmark of Farsha’s visual identity. You see them everywhere, from product packaging to social media visuals. Some designs were directly inspired by recipes passed down to Chef Dina from the women in her family, showcasing the connection to legacy and tradition. Checkered patterns and fabric backdrops used in brand imagery evoke memories of eating in a grandmother’s kitchen—a place where love, food, and family come together effortlessly.